Schedule at a Glance


10:00 a.m. - 2:00 p.m.



Product Showcase/User Group Trainings Featuring:

By Appointment

DREAM Field Service Software


Service Pro

Voice for Pest


2:00 p.m. - 3:00 p.m.



BizTech Basics: Your Key To Unlocking All That BizTech 2021 Has To Offer

Julie Fredlund, ABC Home and Commercial Services, Austin, TX

How many times have you attended a conference packed with great educational topics only to discover you overlooked a session that would have been perfect for your business needs? Avoid program-overload and be ready to hit the ground running with this session that outlines the key topics and technical tracks covered at BizTech 2021. Get the most out of your event experience and maximize your learning potential with BizTech Basics! 


3:30 p.m. - 4:45 p.m.



Welcome and Opening General Session: Discover Your Technology Psychology

Presented by Beth Z, Your Nerdy Best Friend

When you discover a new tech tool, do you sign right up? Sit back and wait? Shake your head?

More than 130,000 new apps hit mobile platforms every month, and thousands of new startups target us with ads... all promising to be the best tech you've ever used. And, the subconscious way you approach new tech can greatly impact the way you can leverage today's biggest advancements.

Join Beth Z, Your Nerdy Best Friend, to discover your Technology Psychology. You'll take a self assessment to find out your Technology Psychology Persona to help you understand the benefits and limitations of your approach to new technology. You'll also see the new tech world from other perspectives so you can understand why it's so tough to get everyone on the same digital page when it comes to tech solutions.

4:45 p.m. - 5:15 p.m.



Nerd Unite! Tech Tool & App Exchange - Group Discussion

Facilitated by Beth Z., Your Nerdy Best Friend

Your peers are the smartest nerds around! Many professionals have their favorite time-saving, productivity-increasing, rear-kicking technology secrets. This lively, interactive discussion gives you and your peers the opportunity to share and discover the best technology tools. Great for both tech newbies and experienced experts!


5:30 p.m. - 7:00 p.m.



Reception in Exhibit Hall




7:30 a.m. - 3:00 p.m.




7:30 a.m. - 8:30 a.m.


Continental Breakfast and Exhibits

Sponsored by Service Pro

8:30 a.m. - 9:30 a.m.



Using Virtual Sales Platforms To Accelerate Your Business

Jeffrey King, The Pest Rangers, Wilkes-Barre, PA

Advances in communication and invoicing technology are revolutionizing the way we engage with new and existing clients. Virtual platforms are now available that allow you to identify new sales leads, develop and deliver interactive service agreements, and close sales all without ever leaving the office. You can even track the progress of your proposals and invoices at every stage of the process, giving you insight into advanced analytics that can improve your closing rate. Discover how one company is leveraging these new tools to seamlessly integrate sales and service in this futuristic session.


9:30 a.m. - 10:30 a.m.



How to Market to Multigenerational Customer Groups

Lynne Frederick, Massey Services Inc., Orlando, FL

It’s no secret that consumers think differently across generations, and that these differences inform their buying habits. This has never been truer than in today’s technology-dominated marketplace. When is the last time you reviewed your marketing strategy to make sure you aren’t missing out on an entire generation of potential clients? Learn how to upgrade your existing marketing plan to include a multigenerational approach that integrates with today’s digital world. It’s time to get the ROI you expect from your marketing dollars!


9:30 a.m. - 10:30 a.m.



Save Time, Unlock Employee Potential, and Improve Personnel Management With These HR Hacks!

Ashley Heavrin, Rottler Pest & Lawn Solutions, Charlack, MO

How efficient is your company’s onboarding process with new employees? Do you have an off-boarding plan for outgoing staff? Does your business have a system in place to recognize or reward staff who go above and beyond? Learn how small HR hacks can lead to big improvements in company culture, engagement, and overall efficiency in this informative session. 


10:30 a.m. - 11:00 a.m.


Refreshment Break in Exhibits


11:00 a.m. - 12:00 p.m.



How to Navigate the Turbulent Waters of Technology Change

Breanna Neerland, Kwik Kill Pest Control, Madison, WI; Dauphin Ewart, The Bug Master, Austin, TX

Integrating any new technology into your business can be an exciting journey. New “smart” routing solutions, paperless invoicing platforms, and even remote monitoring devices can lead to a huge improvement in operating efficiency that help your bottom line. But modernizing your business can also mean big changes to your company’s day-to-day processes that can create unexpected disruptions. Hear real stories of the pros, cons, and everything in between that businesses experience when they upgrade their tech in this candid and engaging talk.


11:00 a.m. - 12:00 p.m.



Leveraging TikTok, Instagram, and Other Popular Social Media Platforms to Market Your Business

Colleen Lynch, Vault Communications, Plymouth Meeting, PA

In this session you’ll learn how content creation best practices make a difference in your digital programs.   Short-term videos used on TikTok are the reason behind their meteoric rise!  You’ll also hear about how other platforms like Instagram and YouTube have adapted to new strategies and tactics to grow their markets – using short term videos!  


11:00 a.m. - 12:00 p.m.



Project Management Tools Every Business Should Be Using

Adam Brashier, Modern Pest Control, Katy, TX

Time is one of the most valuable and limited commodities when you’re trying to run a business. Incorporating solutions to everyday problems that allow you to improve efficiencies and streamline processes can save you time that would be better spent improving your business. In this session, learn how project management tools and other operations-focused platforms can be easily integrated into any business to save you time and money. 


12:00 p.m. - 1:15 p.m.


Lunch & Exhibits


1:15 p.m. - 2:15 p.m.



How Does Your Company Measure Up – Using Digital Scorecard Solutions to Maximize Your Customer Service Measurement & Employee Satisfaction Measurement Scores

Aric Schroeder, Terminix, Memphis, TN

Surveying your customers and your employees to gauge company satisfaction is a great way to monitor how your business is being perceived. It can also serve as an indicator of potential problems, internally or externally, that could impact your business. One challenge with traditional survey tools is that interpreting feedback to glean useful information can be time consuming and challenging. Hear how traditional satisfaction measurement tools are being reimagined, integrating with the latest communication platforms to make it easier than ever before to collect and analyze valuable feedback.


1:15 p.m. - 2:15 p.m.



Preparing Your Customers for Change: How To Make Big Changes and Avoid Big Disruptions

Sheri Spencer Bachman, Woodstock, GA

Modernizations to your business’s virtual infrastructure, like upgrading to a paperless invoicing process, can have big impacts on your company procedures. While many of these changes have positive long-term consequences, they can be disruptive to customers in the short term. Gain valuable insight into what potential pitfalls await any company who doesn’t prepare your clients for even the smallest changes to your day-to-day business processes. 


1:15 p.m. - 2:15 p.m.



What Can A Dedicated IT Professional Mean For Your Business?

Stacy O’Reilly, Plunkett’s Pest Control, Fridley, MN; Aly Silva Mulgrew, Plunkett’s Pest Control, Fridley, MN

Hiring a dedicated IT professional can mean more to a business than just having access to a technology specialist. But the investment in employing a skilled specialist may not hold the same value for every business. Hear one company’s story of how nearly every aspect of their day-to-day operations was transformed by bringing on an IT pro. Come with your questions ready!

2:15 p.m. - 2:30 p.m.


Refreshment Break


2:30 p.m. - 4:30 p.m.



Vendor Showcase – Speed Dating

Don’t miss your chance to interact and engage with product experts like never before with BizTech 2021’s Vendor Speed Dating session! In this outside-the-box event, attendees will meet with multiple product experts to attend live demos, advanced trainings, and interactive Q&A sessions. Prepare to experience a product showcase like never before!


4:30 p.m. - 5:30 p.m.



Happy Hour in Exhibits




7:00 a.m. - 12:00 p.m.




7:00 a.m. - 8:00 a.m.


Breakfast and Exhibits


8:00 a.m. - 9:00 a.m.



Keynote: The Future of Work is Here

Crystal Washington, Technology Strategist & Futurist, Houston, TX

Constant technology innovations, Gen Z entering the ranks, and a changing global marketplace were already dramatically impacting the face of the workplace. Then 2020 arrived and the script got flipped upside-down. Technology strategist and futurist Crystal Washington shows pest management leaders how they can thrive now while keeping an eye on the horizon to be ready to ride future waves of change.

In this session you will:

  • Identify the significant ways in which technology is re-programming ‘us’, including internal & external customers.
  • Discover unique ways to embrace technology trends in your industry, fortifying your future for the long run.
  • Uncover tips and tactics for riding the waves of change for improved CS while avoiding wipeouts.


9:00 a.m. - 10:00 a.m.



A Rising Tide Lifts All Boats: How To Ensure Your Top Employees reach Their Full Career Potential

Isaiah Ellison, McCall Services, Jacksonville, FL

Recruiting high-quality talent is no easy task. But once you build a great team how do you keep them positioned for success? Unlocking employee potential is essential to the success of an organization. Learn what every business should be doing to tap into your team’s hidden potential, and how to avoid common pitfalls many businesses make after recruiting top talent. 


9:00 a.m. - 10:00 a.m.



True Tales From The Cybersecurity Crypt

Julie Fredlund, ABC Home and Commerical Services, Austin, TX

In today’s web-based business world, the threat of cyber attacks is real. But, what are the chances it will happen to you or your company? In this candid session, hear a first hand account of how one company’s nightmares became reality when they were targeted for a malware attack. Bring your questions ready for this discussion-style talk!


10:00 a.m. - 10:15 a.m.


Refreshment Break in Exhibits


10:15 a.m. - 11:15 a.m.



How to Make Click-To-Buy Sales Campaigns Work For Your Company

Jenifer McCauley, McCauley Services, Bryant, AR

New customer acquisitions don’t have to rely on employee-client interactions. The development of new artificial intelligence (AI) chat software and other “smart” client-engagement tools have opened the door to a whole new way to acquire new customers and sell add-on services. Find out what options are available and how they can work with your business in this futuristic session. 


10:15 a.m. - 11:15 p.m.



Workforce Development: Recruiting and Retaining the Best Talent

Mike Bentley, PhD, BCE, National Pest Management Association, Fairfax, VA

Finding skilled, qualified workers remains one of the biggest challenges that pest control companies face. The National Pest Management Association launched the Workforce Development program to promote the pest control industry and show that our industry is a viable career opportunity. Attend this session to learn about our activities on social media and how we are attracting job searchers on But most importantly, come to learn about NPMA’s job board and all the resources you can use to recruit employees and remain competitive in this very hot job market!


11:15 a.m. - 12:30 p.m.



Closing Round-Table Q&A and Discussion with Event Speakers

Hear from a panel of experts in this open-forum discussion as they answer your questions and share their key takeaways from this year’s educational programming.


1:00 p.m. - 2:00 p.m.


NPMA Technology Committee Meeting